ESOP design, done right
Pool sizing, vesting, refreshers, the mechanics most companies get wrong.
Ownership•Equity & ESOPs
The show about ownership, how the best companies use equity and ESOPs to build wealth for the people who build them.
Reach & credibility
What we talk about
Equity is the most powerful, and most misunderstood, tool in company building. Built to Share owns that conversation: founders, operators, and the people who’ve turned ESOPs from a slide in the offer letter into life-changing outcomes.
Pool sizing, vesting, refreshers, the mechanics most companies get wrong.
What changes when a team actually thinks like owners.
Buybacks, secondaries, and the moments paper wealth becomes real.
Dilution, exercise windows, and tax, explained like a human.
Why ownership beats counter-offers, season after season.
How employee ownership is spreading, and where it goes next.

Meet the host
Host, Built to Share
Satish Mugulavalli spent two decades in networking and communications, co-founding companies through the years when startups were still a fringe bet, then moved to the other side of the table as a Venture Partner at YourNest Venture Capital. He started Built to Share because the conversations he kept having privately with founders, about the hire that almost didn’t happen and the ownership calls that followed, almost never showed up in public founder interviews.
He is now Founder and Managing Partner of Hissa Fund by Rulezero, India’s first SEBI-registered ESOP liquidity fund. He asks founders about compensation, equity and culture from inside the problem, having made those calls in his own companies and watched them play out across the startups he backed.
On the record
A sample of the rooms this show opens. Full guest list lives on the channel.
We produce and run podcasts for startups and VCs, you host, we handle everything else, and every episode becomes a month of content.
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